Amazon Brand Registry A Guide to Protecting Your Brand

Amazon Brand Registry A Guide to Protecting Your Brand

This article provides an in-depth analysis of the complete Amazon Brand Registry process. From registering a seller account to activating brand tools, it offers detailed steps and important considerations to help you efficiently complete the registration. By doing so, you can gain access to the powerful brand protection tools offered by the platform, build a strong brand defense, and safeguard your rights. This guide aims to help sellers navigate the intricacies of brand registry and leverage its benefits on Amazon.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Struggle As Algorithm Change Boosts Negative Reviews

Amazon Sellers Struggle As Algorithm Change Boosts Negative Reviews

Amazon's review system has recently undergone significant changes, with negative reviews frequently appearing at the top, leading to a sharp decline in seller sales. The new algorithm places greater emphasis on recent review weighting, making it harder to manipulate ratings. Sellers should embrace compliant operations, improve product quality, diversify distribution channels, refine operations, and prioritize customer service to address these new challenges. This shift requires a proactive approach and adaptation to the updated review landscape to maintain sales and reputation on Amazon.

01/04/2026 Logistics Industry Insights
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Ebay Buyers Warned of Counterfeit Risks From Top Sellers

Ebay Buyers Warned of Counterfeit Risks From Top Sellers

Gold-level eBay sellers are not a guaranteed source of authentic products. This article reveals the selection criteria for gold sellers and provides a practical guide to avoid pitfalls. Learn how to develop a keen eye on eBay to identify genuine products and avoid cross-border e-commerce shopping traps. Understand the nuances of eBay's seller rating system and equip yourself with the knowledge to make informed purchasing decisions, minimizing the risk of encountering counterfeit items when buying from overseas sellers.

01/04/2026 Logistics Encyclopedia
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Amazon Europe Streamlines Business Account Transfers

Amazon Europe Streamlines Business Account Transfers

Amazon's European Station Seller Central has added a new "Account Business Transfer" feature, designed to simplify the process of changing store information, particularly addressing the challenges of legal entity information updates. Sellers can more easily update their store information, but should be aware of review risks, potential fees, and information security. It is recommended to prepare materials in advance, consult with professionals, and pay attention to Amazon's subsequent updates. This new feature aims to streamline account transitions within the European marketplace.

01/04/2026 Logistics Industry Insights
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Amazons AWD Program Streamlines Global Supply Chain for Sellers

Amazons AWD Program Streamlines Global Supply Chain for Sellers

Amazon introduces the AWD (Amazon Warehousing & Distribution) program to address logistics and warehousing challenges faced by sellers. This program simplifies logistics processes and reduces storage costs through intelligent replenishment and global inventory monitoring, helping sellers achieve global business growth. The AWD program will integrate third-party logistics resources to provide comprehensive logistics solutions. More details will be revealed at Amazon's annual seller conference. The program aims to streamline the supply chain and improve efficiency for businesses operating in the global marketplace.

01/04/2026 Logistics
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Douyins Super Product Card Boosts Ecommerce Sales

Douyins Super Product Card Boosts Ecommerce Sales

TikTok Shop is launching the Super Product Card, a paid traffic channel following Qianchuan Search. It utilizes both seeding and product preheating modes to achieve precise 'product-finds-people' targeting, accelerating new product breakthroughs and sustained best-seller performance. Merchants can analyze traffic destinations through the E-commerce Compass to identify suitable products for preheating and capitalize on this new traffic opportunity. This feature allows for targeted promotion and helps drive sales by connecting products with interested users within the TikTok ecosystem.

01/04/2026 Logistics Industry Insights
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Jumia Sellers Gain Traffic with Optimized Product Listings

Jumia Sellers Gain Traffic with Optimized Product Listings

This article provides an in-depth analysis of key aspects for listing new products on Jumia, including pre-listing considerations, choosing between VC/SC Seller Center, using MangoShop ERP, product pricing, category selection, title optimization, detail page writing, and direct mail logistics rules. It aims to help sellers avoid pitfalls, efficiently list new products, boost store traffic, and achieve success in the African e-commerce market. The guide covers practical strategies for maximizing visibility and sales potential on the Jumia platform.

01/04/2026 Logistics Encyclopedia
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Effective Strategies for Naming Your Amazon Store

Effective Strategies for Naming Your Amazon Store

This article delves into the importance and strategies of naming an Amazon store, emphasizing the three golden rules: name consistency, brand alignment, and seller type matching. It also details six key elements: memorability, professionalism, positivity, keyword optimization, evergreen principles, and avoiding generic names. Finally, it provides practical tools like brainstorming methods and store name generators to help sellers create unique and eye-catching Amazon store names. The article aims to guide sellers in building a strong brand identity through effective naming strategies.

01/04/2026 Logistics Encyclopedia
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Ebay Expands Business Opportunities in US and European Markets

Ebay Expands Business Opportunities in US and European Markets

This article provides a detailed explanation of the latest eBay seller registration process and a comprehensive analysis of the required documents. This includes the business license, legal representative's ID card, company address proof, and PayPal account requirements. Key suggestions are also offered to improve the success rate of registration, helping businesses successfully embark on their cross-border e-commerce journey. The guide aims to streamline the process and equip businesses with the necessary information for a smooth and efficient eBay onboarding experience.

01/04/2026 Customs Knowledge
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Amazon Sellers Optimize Inventory for Success

Amazon Sellers Optimize Inventory for Success

Amazon inventory management is crucial for seller success. This article delves into inventory optimization techniques, including inbound inspection, inventory storage, and standardized product naming. It emphasizes the importance of minimum inventory levels, shelf-life management, and handling slow-moving inventory. Furthermore, it proposes strategies for data-driven inventory optimization and the application of automated inventory management tools. The aim is to help sellers improve operational efficiency, reduce costs, and enhance customer satisfaction. This includes strategies to avoid stockouts and overstocking situations.

01/04/2026 Warehousing
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